Any questions regarding this Policy, our privacy practices and any requests to access, amend or remove information we hold on you should be sent by email to email@example.com, you can also give us a call on 01284 760999 or write to Equitech Solutions, 12 Chamberlayne Road, Bury St Edmunds, Suffolk, IP32 7EY.
Who are we?
We are Equitech Solutions, a reseller of garage and automotive equipment to trade organisations and also to retail individuals.
Maintaining the security of your data is a priority and we are committed to respecting your privacy rights. We pledge to handle your data fairly and legally at all times and are dedicated to being transparent about what data we collect about you and how we use it.
This policy, which applies whether you visit our stores, use your mobile device or go on line
Equitech Solutions Limited is registered in England and Wales with company number 3340426. Our registered address is Equitech Solutions Limited, 12 Chamberlayne Road, Bury St Edmunds, Suffolk, IP32 7EY
What sort of personal information do we hold?
Information that you provide to us such as your name, address, date of birth, telephone number, email address, bank account and payment card details and any feedback you give to us, including by phone, email, post, or when you communicate with us via social media;
Information about the services that we provide to you (including for example, the things we have provided to you, when and where, what you paid, the way you use our products and services, and so on);
Your account login details for our services, including your user name and chosen password;
Information about whether or not you want to receive marketing communications from us;
Information about any device you have used to access our Services (such as your device’s make and model, browser or IP address) and also how you use our Services. For example, we try to identify which of our apps you use and when and how you use them. If you use our websites, we try to identify when and how you use those websites too;
Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you, so if you don’t open them or don’t click on any links in them, we know we need to improve our Services
Our legal basis for processing your personal information
Whenever we process your personal information we have to have something called a “legal basis” for what we do. The different legal bases we rely on are:
Consent: You have told us you are happy for us to process your personal information for a specific purpose;
Legitimate interests: The processing is necessary for us to conduct our business, but not where our interests are overridden by your interests or rights.
Performance of a contract: We must process your personal information in order to be able to provide you with one of our products or services;
Prevention of fraud: Where we are required to process your data in order to protect us and our customers from fraud or money laundering;
Vital interests: The processing of your personal information is necessary to protect you or someone else’s life;
Public information: Where we process personal information which you have already made public;
Legal claims: The processing of your personal information is necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity; and
Legal obligation: We are required to process your personal information by law.
How do we use your personal information?
There are a number of ways in which we use your personal information, depending on how you interact with us. If you do not provide your information to us, then we will be unable to interact with you in that way – for example, if you do not provide your name, address and account details when purchasing one of our products online, we will not be able to sell you that product as we would be unable to process your payment or deliver the product to you. We may use your information in the following ways:
To provide our products and services - we need to use your personal information to make our products and services available to you. If you then decide to order any of our products or services then we’re delighted, thank you. After that, we need to provide them to you, process your payment. And we need to use your details to do all this.
To personalise your shopping experience - we try to understand our customers so we can provide you with a great shopping experience, relevant marketing, personalised offers, shopping ideas and online advertising. Understanding how you use our Apps, where you shop, the products and services you buy and how you use and browse our websites helps us to do this.
For safety and security - we use your personal information to help provide safe and secure environments for our staff to work in, our customers to shop in and for our businesses to be conducted. To enable this we use CCTV, monitor online behaviour and carry out checks to help us ensure that our customers are genuine to prevent fraud and to help customers use our services appropriately.
Analytics and profiling - we use your personal information for statistical analysis and to help us understand more about our customers. That includes understanding the products and services you buy, the manner in which you consume them, how you shop on our website and by creating profiles about you. This helps us to serve you better and to find ways to improve our services, stores, apps and websites. These profiles help us to send you offers that are more relevant to you.
Contacting you - we use your personal information to contact you: either to conduct market research or to contact you about products and services from us and other companies. We may also contact you in relation to any questions you have raised with us or to discuss the status of your account with us.
Cookies and similar technologies
Who has access to your information?
Where we employ third party service providers your information may be passed to them for the purposes of completing tasks on our behalf (for example the logistics and delivery providers who enable us to deliver products you order on our website). In these circumstances only the personal information required to deliver the service is provided, the data is protected for this exclusive purpose under the terms of a non-disclosure agreement/contract.
In the case of sale of some or all of our business and assets or as part of any business restructuring or reorganization we reserve the right to transfer your personal information to a third party as part of that transition purely for the purposes of maintaining existing and future service delivery.
You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you.
the right to access a copy of the personal information we hold about you;
the right to correction of inaccurate personal information we hold about you;
the right to restrict our use of your personal information;
the right to be forgotten;
the right of data portability; and
the right to object to our use of your personal information.
Where we rely on consent as the legal basis on which we process your personal information, you may also withdraw that consent at any time.
If you are seeking to exercise any of these rights, please contact us by email: firstname.lastname@example.org or by telephone on 01284 760999. Please note that we will need to verify your identity before we can fulfil any of your rights under data protection law. This helps us to protect the personal information belonging to our customer against fraudulent requests.
How long will we keep your personal information for?
We review our policies and retention periods for holding personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations (for example where you are a customer or supplier who we transact with).
We will never retain your personal information for longer than is necessary. In most cases, our retention period will come to an end 7 years after the end of your relationship with us.
Links to other websites
Likewise, if you linked to our website from another site, we cannot be responsible for their privacy policies and practices and advise you to familiarise yourself with their statement.
Transferring your information outside of Europe
As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. Equally, if you use our services while outside of the EU, your information may be transferred outside the EU in order to provide you with those services.
This Policy was most recently updated in April 2019.
In this Cookies Policy
references to we, us or our (or words of similar import) means Equitech Solutions Limited, a limited company registered in England (company number: 3340426), whose registered office is 12 Chamberlayne Road, Bury St Edmunds, Suffolk, IP32 7EY, United Kingdom. Our VAT registration number is GB 638 1060 54
references to you means the person accessing and using a Website (as defined below)
references to Websites means the websites operated by us or on our behalf at the following URLs: www.equitech.co.uk together with websites at the following URLs www.equitechsolutions.co.uk www.esl-tools.co.uk www.esl-tools.com
Cookies on our Websites
Cookies are small text files stored on your device when you access most websites on the internet or open certain emails. Among other things, cookies allow a website to recognise your device and remember if youve been to the website before. We use the term cookie to refer to cookies and technologies that perform a similar function to cookies (e.g. tags, pixels, web beacons, etc). Cookies can be read by the originating website on each subsequent visit and by any other website that recognises the cookie.
However, please be aware that restricting or blocking cookies set on a Website may impact the functionality or performance of the Website, or prevent you from using certain services provided through the Website. It will also affect our ability to update the Website to cater for user preferences and improve performance.
The following categories of cookie are currently used by us:
Strictly necessary cookies
These cookies are essential for the use of the features and services on our website.
If you block these cookies we cannot guarantee access to the services provided through our website or be sure how our website will perform during your visit.
Examples of how we use these cookies include:
Remembering which products you have placed in your shopping basket.
Remembering that you are logged in to our website.
Remembering information you have entered into forms on our website (so that you don’t have to re-enter this information if you use your browser’s “back” and “forward” buttons to navigate through a form).
Functional cookies allow our website to remember choices you make, such as your user name, log in details or language preferences, and any customisations you make to pages on our website during your visit.
Examples of how we use these cookies include:
Providing individual services, such as watching a video or commenting.
Sharing information with our partners to provide a service on our website. The information shared is only to be used to provide the service, product or function you requested, and not for any other purpose.
Remembering if we’ve already asked you if you want to fill in a survey.
Remembering your location.
Remembering your preferred language.
Performance and analytics cookies
These cookies help us understand how people use our website. They collect information such as which pages on our website visitors go to most often, which features they use, and which websites people have visited before they visit ours. We use this information to improve our website and provide a better user experience.
Examples of how we use these cookies include:
Monitoring and providing statistics on how our website is used.
Helping us improve our website by measuring any errors that occur.
Seeing how effective adverts on our website are and trying to ensure they are as relevant as possible.
Providing feedback to our affiliates, and third parties we have allowed to link to our website, regarding users accessing their sites. This information may be used by those third parties to improve their sites or services.
Testing the website’s design and operability.
Equitech‘s marketing and advertising cookies
These are cookies that we use to remember which pages you’ve viewed (including which adverts you’ve been shown) on our website, and to show you adverts that we think might be of interest to you, based on your browsing history on our website. We also use these cookies to limit the number of times you’re shown a particular advert, and to follow up with you if you partially complete an order for products or registration on our website.
Equitechs partners’ marketing and advertising cookies
These cookies are used by other companies we work with to deliver you relevant advertising on our website and on other websites. They are sometimes called “third party cookies” because they are set by other companies when you browse our website, rather than by us.
These companies may track your browsing across multiple devices, and combine your browsing on multiple devices into a single profile that is used to deliver relevant adverts to you on all of those devices. They may use a number of different methods to work out whether multiple devices appear to be used by you, including matching information about your devices, browsing activity and geo-location.
More information about online behavioural advertising and online privacy can be found at www.youronlinechoices.eu.
Managing Cookies in different web browsers
Different web browsers may use different methods for managing cookies. Please follow the instructions below, from the web browser manufacturers directly, to configure your browser settings^.
Microsoft Internet Explorer (IE)
^ These links are to third party sites, over which we have no control. No liability can be claimed if they are inaccurate.